Roku, approaching ~40% of broadband household penetration in the US, now often holds an upper hand in negotiations with streamers like HBO Max and Peacock (Todd Spangler/Variety)

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Todd Spangler / Variety:
Roku, approaching ~40% of broadband household penetration in the US, now often holds an upper hand in negotiations with streamers like HBO Max and Peacock  —  In virtual deal talks over the past several months, Roku execs have delivered a basic message — in not so many words …

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