Analysis: Facebook and Instagram ads appear to be reaching a saturation point after rising by a ~30% quarterly average since Q3 2015 (Laura Forman/Wall Street Journal)

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Laura Forman / Wall Street Journal:
Analysis: Facebook and Instagram ads appear to be reaching a saturation point after rising by a ~30% quarterly average since Q3 2015  —  Spending big money to make big money in the ad business may no longer be on the table inside Facebook's network  —  Facebook Inc.'s platforms are starting to feel like homes with too much furniture.

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