UK startup Marshmallow, which says it is using a wider set of analytics to gauge insurance risk, raises $30M Series A, source says at a ~$310M valuation (Ingrid Lunden/TechCrunch)

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Ingrid Lunden / TechCrunch:
UK startup Marshmallow, which says it is using a wider set of analytics to gauge insurance risk, raises $30M Series A, source says at a ~$310M valuation  —  When it comes to using algorithms and other formulae to determine what kinds of services you might offer to specific customers and at what price …

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