Google details its work on a privacy-conscious cookie substitute, called Federated Learning of Cohorts, claims ~95% effectiveness compared to cookie-based ads (Sara Fischer/Axios)

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Sara Fischer / Axios:
Google details its work on a privacy-conscious cookie substitute, called Federated Learning of Cohorts, claims ~95% effectiveness compared to cookie-based ads  —  Google on Monday said new test results show promising signs that the technology it's hoping will replace cookie-based ad targeting is working.

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