Emotive, which enables e-commerce businesses talk to customers using conversational text messages, raises $50M Series B led by CRV, at a $400M valuation (Anthony Ha/TechCrunch)

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Anthony Ha / TechCrunch:
Emotive, which enables e-commerce businesses talk to customers using conversational text messages, raises $50M Series B led by CRV, at a $400M valuation  —  While more businesses are turning to text messages as a marketing channel, Emotive CEO Brain Zatulove argued that most marketers are just treating it as another “newsletter blast.”

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