In 2020, 60% to 70% of 9-year-old YouTuber Ryan Kaji's $30M annual revenue came from merchandise licensing deals, passing YouTube ad revenue for the first time (Bloomberg)

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Bloomberg:
In 2020, 60% to 70% of 9-year-old YouTuber Ryan Kaji's $30M annual revenue came from merchandise licensing deals, passing YouTube ad revenue for the first time  —  Ryan Kaji is one of the most popular YouTube creators in the world, with a main channel that's drawn 29 million subscribers interested …

from Techmeme https://ift.tt/2P0aMtx