With iPhone's privacy changes, advertisers will get more ad-performance data for ads bought through Apple than via third parties, giving its ad business an edge (Patience Haggin/Wall Street Journal)

https://ift.tt/3aICeDO

Patience Haggin / Wall Street Journal:
With iPhone's privacy changes, advertisers will get more ad-performance data for ads bought through Apple than via third parties, giving its ad business an edge  —  Under the iPhone maker's new rules, advertisers will get more ad-performance data for ads bought through Apple than through third parties

from Techmeme https://ift.tt/2PrxGdD