California AG's case examples of CCPA enforcement seem to indicate that companies can't rely on trade groups' blanket opt-out tools not tailored to CCPA (Kate Kaye/Digiday)

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Kate Kaye / Digiday:
California AG's case examples of CCPA enforcement seem to indicate that companies can't rely on trade groups' blanket opt-out tools not tailored to CCPA  —  For more than a year advertisers and publishers had few clues for detecting how California regulators would enforce the state's privacy law.

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