Sources: last month Zuckerberg signed off on an effort to use the News Feed to show people positive stories about Facebook, as part of wider Facebook PR shift (New York Times)

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New York Times:
Sources: last month Zuckerberg signed off on an effort to use the News Feed to show people positive stories about Facebook, as part of wider Facebook PR shift  —  Mark Zuckerberg, the chief executive, has signed off on an effort to show users pro-Facebook stories and to distance himself from scandals.

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