Instagram usage exploded in India after the TikTok ban, but the creator economy is still devastated, and critics say Reels content is comparatively bland (Yashraj Sharma/Rest of World)

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Yashraj Sharma / Rest of World:
Instagram usage exploded in India after the TikTok ban, but the creator economy is still devastated, and critics say Reels content is comparatively bland  —  “TikTok was a canteen; Instagram is a café.  But the canteen has better food, and the café serves costly coffee that not everyone drinks."

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