How online activists helped close BOO, an MLM scheme that sold $110 bags of dirt as alternative medicine on Facebook, Instagram, and TikTok during the pandemic (Brandy Zadrozny/NBC News)

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Brandy Zadrozny / NBC News:
How online activists helped close BOO, an MLM scheme that sold $110 bags of dirt as alternative medicine on Facebook, Instagram, and TikTok during the pandemic  —  The social media posts started in May: photos and videos of smiling people, mostly women, drinking Mason jars of black liquid …

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