A review of digital advertising in 2022, which has shifted from a Google-Meta duopoly to one where Amazon and potentially Apple are major forces (Ben Thompson/Stratechery)

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Ben Thompson / Stratechery:
A review of digital advertising in 2022, which has shifted from a Google-Meta duopoly to one where Amazon and potentially Apple are major forces  —  Six years ago tomorrow, in The Reality of Missing Out, I wrote that the digital advertising market was settled, and Google and Facebook won:

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