Mobile commerce, one-click checkouts, and short-form video have enabled "drops" to spread beyond the fashion world, turning product launches into marquee events (Christopher Mims/Wall Street Journal)

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Christopher Mims / Wall Street Journal:
Mobile commerce, one-click checkouts, and short-form video have enabled “drops” to spread beyond the fashion world, turning product launches into marquee events  —  Technology is changing the launch of everything from soap to sneakers … Once upon a time, not that many years ago …

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