A look at Mastodon's "antiviral" design and culture, where users push back at features and behaviors that promote virality, and embrace things that add friction (Clive Thompson/UX Collective)

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Clive Thompson / UX Collective:
A look at Mastodon's “antiviral” design and culture, where users push back at features and behaviors that promote virality, and embrace things that add friction  —  Back in 2017 I wrote a short column for Wired about “antiviral” design.  —  I'd recently been using some fun …

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