Nearly half of online footwear, apparel, and accessories brands tracked by Coresight have expanded to physical stores due to rising digital advertising costs (Kate King/Wall Street Journal)

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Kate King / Wall Street Journal:
Nearly half of online footwear, apparel, and accessories brands tracked by Coresight have expanded to physical stores due to rising digital advertising costs  —  Warby Parker planned to sell glasses online and shake up retailing.  Now it's discovered the value of real stores—900 of them, in fact.

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