Expected price increase and features like periscope lens, exclusive to iPhone 15 Pro Max, suggest Apple is getting more aggressive with its premium strategy (Mark Gurman/Bloomberg)

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Mark Gurman / Bloomberg:
Expected price increase and features like periscope lens, exclusive to iPhone 15 Pro Max, suggest Apple is getting more aggressive with its premium strategy  —  Apple is set to unveil the iPhone 15 on Tuesday, alongside updated watches and AirPods.  And once again, the company …

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