A look at UMG's TikTok retreat, stemming from issues like low payouts and a lack of assurances on fighting deepfakes, and TikTok's role in the music industry (Lucas Shaw/Bloomberg)

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Lucas Shaw / Bloomberg:
A look at UMG's TikTok retreat, stemming from issues like low payouts and a lack of assurances on fighting deepfakes, and TikTok's role in the music industry  —  We're about to find out how important TikTok is to the music industry.  —  Happy Grammy Sunday to those of you who celebrate.

from Techmeme https://ift.tt/vbGEjUu