Sources: Apple made generative AI a tent-pole project after Craig Federighi and John Giannandrea spent weeks testing ChatGPT and found Siri to be antiquated (New York Times)

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New York Times:
Sources: Apple made generative AI a tent-pole project after Craig Federighi and John Giannandrea spent weeks testing ChatGPT and found Siri to be antiquated  —  Apple plans to announce that it will bring generative A.I. to iPhones after the company's most significant reorganization in a decade.

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