How YouTube, NBC, Eurosport, and others are enlisting creators to cover the Paris Olympics, to fill in storytelling gaps and captivate a younger generation (Josh Noble/Financial Times)

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Josh Noble / Financial Times:
How YouTube, NBC, Eurosport, and others are enlisting creators to cover the Paris Olympics, to fill in storytelling gaps and captivate a younger generation  —  NBC and Eurosport among those using ‘creators’ to spur interest and reach wider audiences  —  Sandra Kwon's life …

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