Docs: in Perplexity's new ad model, brands will be able to bid for a "sponsored" question, which features an AI-generated answer approved by the advertiser (Cristina Criddle/Financial Times)

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Cristina Criddle / Financial Times:
Docs: in Perplexity's new ad model, brands will be able to bid for a “sponsored” question, which features an AI-generated answer approved by the advertiser  —  AI search start-up develops ‘sponsored’ question system in effort to gain share of $300bn digital ads industry

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