Adobe: traffic from AI sources to US retail sites in February rose 1,200% from July 2024; 39% of US consumers used generative AI for shopping, 53% plan to do so (Mike Pastore/Search Engine Land)

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Mike Pastore / Search Engine Land:
Adobe: traffic from AI sources to US retail sites in February rose 1,200% from July 2024; 39% of US consumers used generative AI for shopping, 53% plan to do so  —  Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data.

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