PayPal is expanding PayPal Ads to sell programmatic ads on the open web, using shopping data from its services to help advertisers target ads (Lauren Johnson/Adweek)

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Lauren Johnson / Adweek:
PayPal is expanding PayPal Ads to sell programmatic ads on the open web, using shopping data from its services to help advertisers target ads  —  The payment giant is extending its ad business beyond its owned properties  —  PayPal is unleashing its advertising business on the open web.

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