Sources and docs: Amazon Prime Video ad load has increased to 4-6 minutes per hour, up from 2-3.5 minutes when ads were first introduced in January 2024 (Mark Stenberg/Adweek)

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Mark Stenberg / Adweek:
Sources and docs: Amazon Prime Video ad load has increased to 4-6 minutes per hour, up from 2-3.5 minutes when ads were first introduced in January 2024  —  More ads could mean lower CPMs, but performance could slip.  —  When Amazon introduced ads on Prime Video in January 2024 …

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