Walmart acquires Vibe.co, which lets businesses create and buy ads on CTVs, sources say for $1.4B cash; top executives get $180M to stay for four years (Sarah Nassauer/Wall Street Journal)

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Sarah Nassauer / Wall Street Journal:
Walmart acquires Vibe.co, which lets businesses create and buy ads on CTVs, sources say for $1.4B cash; top executives get $180M to stay for four years  —  Retail giant is paying $1.4 billion for Vibe.co, a company that enables advertising through connected TVs

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