Apple's app tracking transparency pushes publishers like Zynga to build their own ad tech, creating closed, first party walled gardens that Apple can't touch (Eric Benjamin Seufert/Mobile Dev Memo)

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Eric Benjamin Seufert / Mobile Dev Memo:
Apple's app tracking transparency pushes publishers like Zynga to build their own ad tech, creating closed, first party walled gardens that Apple can't touch  —  , Apple is diminishing the ability for advertising to be personalized by limiting the use of third-party data for that purpose.

from Techmeme https://ift.tt/2OOopeY