As Amazon's ad revenue passes YouTube's and US pay TV subscriptions drop, ad budgets will shift further to targetable spots and other customer-acquisition tools (Benedict Evans)

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Benedict Evans:
As Amazon's ad revenue passes YouTube's and US pay TV subscriptions drop, ad budgets will shift further to targetable spots and other customer-acquisition tools  —  About five years ago, a revenue line buried in the back of Amazon's accounts started to get quite big.

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