As advertisers struggle with Reels, Meta tries to ease them into the format, including, sources say, by encouraging them to test their video ads on TikTok first (Bloomberg)

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Bloomberg:
As advertisers struggle with Reels, Meta tries to ease them into the format, including, sources say, by encouraging them to test their video ads on TikTok first  —  Reels — the short videos that Facebook and Instagram are pushing — are getting more popular, parent company Meta Platforms Inc. says.

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