The linchpin in Microsoft's Netflix deal was Xandr, the ad tech firm it recently acquired from AT&T that's helping fuel Microsoft's online advertising ambitions (Wall Street Journal)

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Wall Street Journal:
The linchpin in Microsoft's Netflix deal was Xandr, the ad tech firm it recently acquired from AT&T that's helping fuel Microsoft's online advertising ambitions  —  Tech company, embracing underdog role, reignites its ambitions in online advertising  —  Microsoft Corp. MSFT 1.04%&#9650 …

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