Meta updates its "why am I seeing this ad" tool on Facebook to boost transparency about how users' on and off platform activity impacts its ML models (Nicole Farley/Search Engine Land)

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Nicole Farley / Search Engine Land:
Meta updates its “why am I seeing this ad” tool on Facebook to boost transparency about how users' on and off platform activity impacts its ML models  —  Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads.

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