Meta's limited ad targeting options and Amazon's ad product investments are leading brands to shift their budgets to Amazon; Amazon's ad business grew 19% in Q4 (Jonathan Vanian/CNBC)

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Jonathan Vanian / CNBC:
Meta's limited ad targeting options and Amazon's ad product investments are leading brands to shift their budgets to Amazon; Amazon's ad business grew 19% in Q4  —  - Facebook's more limited targeted capabilities coupled with Amazon's investment in ads products is leading a growing number of brands to shift their ad budgets.

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