Elon Musk has latched onto "unregretted user-minutes", an undefined metric for measuring Twitter's success, after taking issue with mDAUs during the takeover (Tim Higgins/Wall Street Journal)

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Tim Higgins / Wall Street Journal:
Elon Musk has latched onto “unregretted user-minutes”, an undefined metric for measuring Twitter's success, after taking issue with mDAUs during the takeover  —  Six months into running the social-media company, the billionaire is talking about his own metric of success

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