Social media startup IRL is shutting down after an investigation by its board concluded that 95% of its claimed 20M MAUs were "automated or from bots" (Mark Matousek/The Information)

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Mark Matousek / The Information:
Social media startup IRL is shutting down after an investigation by its board concluded that 95% of its claimed 20M MAUs were “automated or from bots”  —  Last year, the CEO of messaging app IRL repeatedly said it had 20 million monthly active users, who chatted about shared interests and planned real-world events together.

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