Snapchat is testing Infinite Retention Mode, which lets users save their DMs indefinitely, bringing it closer to a pure-play messaging app like iMessage (Sara Fischer/Axios)

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Sara Fischer / Axios:
Snapchat is testing Infinite Retention Mode, which lets users save their DMs indefinitely, bringing it closer to a pure-play messaging app like iMessage  —  - The experiments are starting in smaller markets, but will eventually make their way to the U.S.

from Techmeme https://ift.tt/YFXvsf9