Uber, Lyft, Instacart, and DoorDash are testing different ways to show high-margin ads to customers, including personalized content and movie trailers (Preetika Rana/Wall Street Journal)

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Preetika Rana / Wall Street Journal:
Uber, Lyft, Instacart, and DoorDash are testing different ways to show high-margin ads to customers, including personalized content and movie trailers  —  Uber, Lyft and Instacart are testing different ways to show high-margin ads to a captive audience.  Customers have noticed.

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