How podcasting is turning into an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach ~50% of US weekly listeners (Anne Steele/Wall Street Journal)

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Anne Steele / Wall Street Journal:
How podcasting is turning into an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach ~50% of US weekly listeners  —  The top shows are adding video, merchandise and live tours and signing megadeals with Spotify, Sirius and Amazon.

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