Sources: Apple met with UK TV ratings body Barb to discuss options for tracking ads on Apple TV+, in another sign that it plans to introduce ads on the service (James Warrington/The Telegraph)

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James Warrington / The Telegraph:
Sources: Apple met with UK TV ratings body Barb to discuss options for tracking ads on Apple TV+, in another sign that it plans to introduce ads on the service  —  Apple has held talks with the UK's TV ratings body in the latest sign that the tech giant is planning to introduce adverts on its streaming service.

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