The merger of advertising giants Omnicom and Interpublic shows how the industry is preparing for an AI-driven upheaval, which is squeezing out creative talent (Suzanne Vranica/Wall Street Journal)

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Suzanne Vranica / Wall Street Journal:
The merger of advertising giants Omnicom and Interpublic shows how the industry is preparing for an AI-driven upheaval, which is squeezing out creative talent  —  Two advertisers are combining into a $30 billion behemoth to harness the data, tech and AI expertise now dominating Madison Avenue—and all the marketing you see

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