Twitch creator Kai Cenat completed a "subathon", streaming 24 hours a day for 30 days, breaking Twitch subscriber records with ~727,700 subscribers in November (Zach Vallese/CNBC)

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Zach Vallese / CNBC:
Twitch creator Kai Cenat completed a “subathon”, streaming 24 hours a day for 30 days, breaking Twitch subscriber records with ~727,700 subscribers in November  —  Creator Kai Cenat broke the record for the highest subscriber count on Amazon's Twitch during a non-stop live stream for the entire month of November.

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