A look at "de-influencers", a rising cohort of TikTok users criticizing viral products and promoting thoughtful shopping; #deinfluencing videos passed 68M views (Wall Street Journal)

https://ift.tt/rRcug9i

Wall Street Journal:
A look at “de-influencers”, a rising cohort of TikTok users criticizing viral products and promoting thoughtful shopping; #deinfluencing videos passed 68M views  —  TikTok users are speaking critically about viral products and advocating for thoughtful shopping habits.

from Techmeme https://ift.tt/hZSa3sP