Amazon plans to increase the number of ads on Prime Video in 2025 after not seeing a sharp drop in subscribers since adding advertisements in January 2024 (Daniel Thomas/Financial Times)

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Daniel Thomas / Financial Times:
Amazon plans to increase the number of ads on Prime Video in 2025 after not seeing a sharp drop in subscribers since adding advertisements in January 2024  —  Ecommerce group attempting to win over more brands as it steps up push into ad-funded streaming services in 2025

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