Marketing tech company Zeta Global agrees to buy LiveIntent, another marketing tech provider, for $250M in cash and stock in a deal expected to close in Q4 2024 (Megan Graham/Wall Street Journal)

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Megan Graham / Wall Street Journal:
Marketing tech company Zeta Global agrees to buy LiveIntent, another marketing tech provider, for $250M in cash and stock in a deal expected to close in Q4 2024  —  Zeta said LiveIntent's database of customer information will strengthen its own offerings as marketers make first-party data a priority

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