eMarketer: Google's share of the US search ad market is expected to drop below 50% in 2025 for the first time in 10+ years, as Amazon, TikTok, and others rise (Wall Street Journal)

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Wall Street Journal:
eMarketer: Google's share of the US search ad market is expected to drop below 50% in 2025 for the first time in 10+ years, as Amazon, TikTok, and others rise  —  A flurry of new offerings for advertisers is hitting the market  —  Google's grip on the nearly $300 billion search advertising business is loosening.

from Techmeme https://ift.tt/Jjc1ZUl